The number of online sexual predators in America has increased by nearly a fourth in the past five years. Three in four teens communicate online through a mobile device. Family Watchdog let's users track down sexual predators within a particular area which let's parents become more aware of the dangers of online interactions. The target audience for this campaign is parents of children between the ages of 12 to 17. In order for parents to understand the seriousness of online predators, the campaign was created with a dramatic and rather frightening approach with various use of photography and simple type. The programs used were Adobe Photoshop and InDesign.
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