Advertising campaign for Florida Bike Month from Florida’s Bicycle Association. The goal of this campaign was to increase recognition of Florida Bike Month to younger audiences such as college and high school students. In order to do so, the the original brand style had to be changed to something more clean and attractive with the use of Florida landscape photography and a color combination that mimics both Florida's tropical climate and road signs. The mediums used through the campaign are a brochure, webpage, and flyer, all redesigned from the original brand components.
