The Volkswagen Hover Car concept derived from Volkswagen's "People's Car Project" which allowed consumers to submit their ideas for the company's "Car of the Future." The car is built with cutting-edge technology that reacts with the minerals underground which gives it the ability to float. The target audience is mainly upper class men and women with a license to drive and are always compelled by the advancement of new technology. Rather than going for a literal scheme, a completely twisted approach was taken for the campaign in order to create more excitement for such a mind-blowing product. With discrete use of photography and simple typography, the final solution created an appealing and mysterious impression.
Animated Web Banner
When the cursor rolls over the ad, the video will quickly zoom into the graveyard sky and show the logo.
Print Ads
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